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Apr 22, 2024

Permanent Jewelry From Catbird Is Still My Favorite Accessory

Last year, the concept of permanent jewelry took off on social media, and people around the country began flocking to jewelry stores such as Catbird to get bracelets welded — or, as Catbird calls it,

Last year, the concept of permanent jewelry took off on social media, and people around the country began flocking to jewelry stores such as Catbird to get bracelets welded — or, as Catbird calls it, "zapped" — onto their wrists.

Catbird has offered "forever bracelets" since 2017, but they surged on TikTok last summer. By July 2022, videos about the process gained millions of views, and hashtags including "#permanentjewelry" and "#permanentbracelet" had hundreds of millions of views each.

Not one to miss out on viral fun, I took my mom to Catbird in New York City to get our bracelets welded on. In the months that followed, it's become one of my favorite accessories — in large part because I never have to think about putting it on.

Speaking frankly, having a bracelet welded onto your body sounds a bit horrifying. My mom was unsettled when I told her about it, but was reassured after learning that the bracelets don't attach to your skin and that the process is painless.

From start to finish, it takes just a few minutes: an employee fits the chain to your wrist, then welds it closed so there's no clasp. You'll see a little flash and hear a crackle, which is the welding tool "zapping" the chain together.

Even a year later, I still consider my permanent bracelet both a sweet memory and a fabulous accessory, and I'm itching to go back for more.

Permanent jewelry is meant to be, as the name suggests, permanent. But nothing in life is guaranteed — forever bracelets included.

My mom's bracelet snapped while working out a few months after we got them welded on. Part of the bracelets' appeal is their tiny, delicate size, but it can also leave them vulnerable to breaking when snagged or put under stress.

Mending the bracelets is a simple enough fix; Catbird can reattach the jewelry if it breaks for a $10 welding fee. While my mom hasn't been back to the city since it broke, the option to have it rewelded gives me peace of mind while wearing mine — which has survived the year without issue.

When I take my jewelry off at the end of the day, there's typically a decent chance I won't put it back on again for days or weeks. Accessorizing is the last thing I think about while getting ready, so I've appreciated having a piece I never have to take off and put back on.

The bracelet I chose, a $144 paper-clip-patterned chain, stacks well with my other jewelry and appears to be thoughtfully accessorized when, in reality, I rarely think about it at all.

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